Sales Presentation Posted by Pearse Fahy Hello, I need advice on doing a sales presentation to a customer for a new car. It's a competition between sales people representing the same brand. Thank you. Regards, Pearse Fahy

1. Re: Sales Presentation — Mike Wills

1. Re: Sales Presentation From Mike Wills Pearse, The first thing to consider is your audience — are they more likely to buy a car because of its features or because of a dream or a lifestyle aspiration? Secondly, speak in pictures so that they can visualise what it would be like for them to own this car. Finally, make a proposition for the next step they can take: a test drive, for example. Also consider whether it is better to ‘pre-sell’ rather than close the deal at this stage. Mike

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